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Tamás Harmat started his 15 year career in the telecommunication sector as a sales representative for Westel, later he worked as the head of sales in Budapest. From the the time a really competitive market began to operate in Hungary he developed the indirect sales function of the market leader mobile operator (distribution outside the company's own network) into a system that has remained the most competitive in the domestic market to date, and then as the head of the innovation area he created an incentive system without a real CRM tool to enhance customer value. As the Hungarian manager of two international projects he coordinated the Company's marketing, communication and sales activities in concert with the parent company and in a third project he worked in the due diligence scrutiny of the foreign company as the project member in charge of marketing and sales. As marketing director he worked part time, focusing on improving efficiency and cutting costs for the smallest mobile operator and then he coordinated its exit from the market. As the head of an international integration project he coordinated the integration of the sales and marketing function of the Hungarian market leader to the parent company in Bonn, and then as the head of the newly established areas he was responsible for improving the efficiency of distribution and for the commercial utilisation of CRM possibilities as well as for the successful practical implementation of development projects as a manager.
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